I interviewed Rose Horner (Manager of Wem Town Hall) and Sarah Zacharek (Assistant Manager of Wem Town Hall).
What is Wem Town Hall?
Sarah: We are a local community arts venue that hosts a variety of different events, meetings, conferences, celebratory events or just a place to meet up with friends. We also keep on hand, information about local services and attractions be it, local walks, bus timetables, B&B’s to local societies contact details.
Who is the target market?
Sarah: Everyone! From the primary school children coming to their annual panto, to students attending media lessons, to our senior visitors who enjoy Extend or Pilates classes, to local families coming to enjoy a family film, our music lovers who want to see a particular artist play, to local arts society to enable them to exhibit their works, to local businesses wanting to arrange a meeting. We try to provide something for everyone.
How is the Town Hall run? (Trust, paid workers, volunteers...)
Sarah: We are a small team of five paid staff members (Manager, Assistant Manager & Admin & Marketing assistant/support, Cleaner/Caretaker & Duty Manager – casual), 12 trustees and approximately 20-30 volunteers. The day to day work is covered by the paid staff members who in turn oversee and have help from a variety of volunteers who cover such jobs as reception work, helping set up the venue for events, ushering events, providing support at events. Trustees also help at events, but also provide a huge support behind the scenes on decision making with regard to finance, etc. Some trustees also assist by duty managing and covering short falls in the diary.
Does it house any other related businesses?
Sarah: Yes. Thomas Adams School lease the Town Rooms from us to hold Media Lessons in them. We lease offices to Media Active, a creative agency. We also have companies who regular hire spaces from us on a weekly basis, such as Hatchers Solicitors (Thursday mornings), People to People/Ageing well (Thursdays) and Wem into Work (Tuesdays).
How is the film programme organised?
Rose: When WTH first re-opened we undertook customer surveys and worked out that the best night to programme film would be a Thursday night. As such a Thursday evening is always held in our diary for film screenings. We also generally add in an extra afternoon screening on a Mon/Tues or Wednesday but this changes as to the availability of the hall (we have to fit around other hirers of the building whether it be for meetings, schools events or exercise classes for example) If we think a film will be popular with our audience we try to programme it in a week where we have the option to fit in multiple screenings. A good example of this would be for the likes of The kings Speech film or Best Exotic Marigold Hotel which were extremely popular. During school holidays we also plan to hold more family orientated film screenings. When choosing films to programme the first step is to look at what is being released when (www.launchingfilms.com.) As we are a part time cinema we can secure films from around 6-8 weeks from the release date. From that list we go through and assess what films we could get when and what audience the films in question would appeal to. Our core cinema audience is 30+ years and young families. We don’t tend to show films aimed at teenagers as the [point at which we can show these films (6to8 weeks after it has come out) the audience in question has already been to see it at a multiplex cinema, they are not willing to wait to see it at their community venue and so it is not cost effective for us to put these screenings on. We work with a film booker who also works for The ICO(Independent Cinema Office). He lets me know of films that would be of particular interest to our key audiences and will highlight to us any films that may be less well know but still great to show. The film booker we work with attends lots of preview screenings in London so we are getting great advice from someone who’s actually sat and watched the films we are considering. If we were programming completely on our own it would be much more difficult to make informed decisions.
What other sort of performances/events are held at the Town Hall
Sarah: A vast array of different performances. For example, in the last few months we had a Theatre Performance, a National Theatre Live Screening by Satellite, cinema screenings, a ballroom dance, weekly market, blood donor sessions, a 30th Birthday Party, a musical performance and all topped off with the show featuring the comedian Mark Watson. This month, we have the Winter Festival, Thomas Adams School Variety shows, Newtown School Panto, St Peter’s School Xmas film screening, Nativity 3 film screenings and a ballet screening of Nutcracker.
What sort of exhibitions does it hold and how are they organised?
Sarah: The exhibitions are organised by the Manager. We try to keep all our exhibitions locally based. Be it through local groups (like the Civic Society for the World War I exhibition), display of Thomas Adams students material, local arts societies and pottery clubs. We also do exhibitions of locally based artists. The aim being that anyone local can display their work here.
Rose: The gallery programme is planned around 6-12months in advance and holds a mixture of community and professional artist exhibitions. Each exhibition generally runs for 2-3 months though occasionally we fit in smaller exhibitions for a month. We approach artists to display work here but also respond to enquiries that come in which leads to a varied programme.
Does the Town Hall work with other arts organisations?
Sarah: Yes we do. We have a long running partnership with Arts Alive, Borderline Film Festival and Flicks in the Sticks. We have also worked with Media Active (who are based at Wem Town Hall) on projects such as the BFI Academy and the film ambassadors.
Rose: Yes we work with many organisations in particular is Arts Alive who we work with to programme 4-6 live events per year at WTH. We work very closely with Media Active, Flicks in the Sticks and Kinokulture Cinema on a number of film projects.
How is the programme of events promoted?
Sarah: All events are promoted with Posters in the venue and at some external sources. We also have tv screens in both the venue and in the window with a slide show of all events coming up. We have listing leaflets that are distributed locally both direct to those on our mailing list (or have Friends Membership) and also amongst local businesses. We also have a brochure that comes out twice a year that is distributed in the same way. We have a website that is always updated with show / event information and we utilise Facebook and Twitter as our social media outlets. We have a mailing out email as well with updates about upcoming events. We advertise in local pamphlets such as the Wemian & 31 Days. If we need to, we utilise the local press and radio to push high profile events. Finally through word of mouth. Our volunteers are an instrumental part of discussing and getting our events out there to the public.
Rose: The programme of events is mainly promoted through our events brochure (3 per year) and our website. Occasionally we may advertise in 31 days, folk monthly and local newspapers (Shropshire star/north Shropshire chronicle) We write a number of press release promoting events which are sent to Radio Shropshire, Shropshire Star, North Shropshire Chronicle and The Whitchurch Herald. We also write articles about upcoming events for communities newsletters such as The Wemian and Coton news.
What professional experience did the management team have before running the town hall (just so the participants can get a sense of career pathways!)
Sarah: Assistant Manager – started in the pub trade, so have a experience in hospitality & customer service. Moved into commercial business and marketing, given experience in products & promotions and being highly organised. Moved into Live Music, running venues in York, Liverpool, Glasgow, Cardiff & Birmingham. Overseeing the booking of artists, the hospitality side of the business, responsible for profit & loss, nightclub events, room hires and providing good customer service and great gig experiences to the general public. Started as the Café Bar Manager at Wem Town Hall, with the start up of the café and have now moved over to the Venue fully, looking after finance, maintenance, event management and working on the project Wem into Work.
Rose: I undertook a BA honours degree in Theatre Studies with the University of Hull and gained a job straight out of University with the National Student Drama Festival helping to organise their annual festival. I gained great experience in events and volunteer management which aided me in gaining a post with Birmingham Arts fest which at that time was the largest free arts festival in the UK. I moved up to Edinburgh for a number of years to work firstly in FoH then moving into a management role of an Edinburgh Fringe venue. That kind of job really does teach you hard work. To really run a successful venue we had to work 7 weeks without a single day off and long days. It was worth it for the experience and the contacts I have made in my career but it’s not for the faint hearted! I moved back to Shropshire in 2009 to work for WTH and I use my work experience every day! It’s also worth noting that I draw upon work experience gained from part time jobs as a student. I worked for a hotel as a waitress and picked up lots of knowledge about how to set up for events – conferences and weddings in particular which is especially useful for my work at WTH as we often cater for these type of events.
From interviewing Sarah and Rose, I have learnt a lot about their careers and work. This has made me think more about how I will go about my future education, training and careers opportunities. I want to take every opportunity I can and will start looking into universities for future education into the subject of work that I would like to focus on. I am also looking forward to take part in media based trips and workshops.
Here are some photographs of Wem Town Hall, where the interview took place.